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The Complete History of Chipotle, in 3 Minutes

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Chipotle was founded in Denver in 1993 and grew to be one of the most successful fast-food companies ever. This video explains how Chipotle founder Steve Ells turned his love of burritos into a chain of about 500 restaurants over the past twenty years. Like this video? Subscribe to Bloomberg Business on YouTube: http://www.youtube.com/Bloomberg
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Text Comments (82)
Riddick 4Ever (9 hours ago)
Chipotle always my fav and most healthiest food!!!!!!!!!!
Joe Young (14 hours ago)
I only get to Chipotle when I gotta take a large crap and I'm a bit constipated from eating too many carbs. Their food has almost no flavor.
Brent Lievense (1 day ago)
Key to this story, know wealthy people
Me (1 day ago)
I want chipotle now.
Arman Nemati (1 day ago)
I love chipotle
Spencer Barker (2 days ago)
Fuckin love chipotle
Melanie Romero (2 days ago)
White man making money off of Hispanic Culture... Great.
Melanie Romero (1 day ago)
DividedPoint The Truth hurts you bitch
DividedPoint (1 day ago)
shut the fuck up you racist cunt
eldelapresion25 (2 days ago)
Chipotle is 100% sodium filled garbage with a side of ass wiped lettuce aka ecoli
michaelcoco (3 days ago)
Chipotle gives u the worst bubble gutz.
Alexis Johnson (4 days ago)
Ew E.Coli food
Daniel Cox (4 days ago)
I died when he got to pret a manger XD
cool_dude_98 98 (4 days ago)
Why don't they talk about their competition like Illegal Pete's lol
Buck Norman (5 days ago)
Chipotle is garbage
Angel Avila (6 days ago)
Mission style ??? You mean California style.
AndroidsDontDance (21 hours ago)
Angel Avila it because popular in mission hills in San Francisco. So in Cali yes but not California style.
Van Litespeed (7 days ago)
chipotle sucks
Pappy Dobis (8 days ago)
no, they forgot to add MY history with chipotle, which is extensive. especially after getting high.
greg scott (9 days ago)
Mostly wet cold soggy $8 burritos!
Alexis Johnson (9 hours ago)
greg scott I don't even know why people still eat that nasty gross chipotle. It's full of E.Coli 💩
greg scott (18 hours ago)
AndroidsDontDance Almost all the burrito rollers end up over stuffing and it gets all soggy. Been to a few locations. They wrap them up while wetness is on foil and the foil is now gross.The beans and chicken cool off once corn and sour cream and salsas are added. I bring mine home and put it the oven at 350 for 7 mins. Still overpriced wet soggy $8 burritos! I know my facts so go find something else to do like go clean your dirty fart box!
AndroidsDontDance (21 hours ago)
Have you never actually gotten one? Or have all of yours just come from shitty restaurants. Because they literally make it hot right in front of you and it's not wet enough long enough to get soggy. So chill.
Alexis Johnson (4 days ago)
greg scott and don't forget the yummy E.Coli!!!!
Brianna (10 days ago)
I’m 22 years old and I feel like I have never heard of Chipotle until I was about 12....year 2008
maxwell10206 (2 hours ago)
Well it only had 500 locations in 2005 so why would you expect to hear about it before 2008?
Ernesto Acosta (1 day ago)
I didn't hear about Chipotle until 3 years ago lol
Philip Bridges (3 days ago)
makes sense though considering them going public in 2006. prior to that that there was only 500 in the nation.
Philip Bridges (3 days ago)
East Coast? It was the same for me.
Nina M (3 days ago)
i never heard of chipotle until i was in college 2011...
Danaya Divon (3 months ago)
Pret manger pronunciation was hilarious
Danaya Divon (3 months ago)
Pret manger pronunciation was hilarious
CourtneyDanielleAGym (4 months ago)
Just to be clear its not fast food which means if it were most of their food would be processed and chipotle has no processed food its all fresh and freshly made and prepared in hours not in minutes and the ones ive been to mostly in ohio mostly there is none that have drive thru's and it doesn't operate how like mcdonalds and Burger King etc. operate and its a fast mexican cuisine
Alexis Johnson (4 days ago)
And what about that E.Coli
Vegan Buddhist (7 days ago)
CourtneyDanielleAGym chipotles food is processed lol. Their salsa is made by the same supplier that McDonald’s uses. They make some things in house but some not. It’s technically fast food
Hiphop Head (7 months ago)
Chipolte is flavorless
derkgts10 (14 days ago)
Hiphop Head you're flavorless. Maybe stop smoking so damn much.
Tactical_ Dan117 (1 year ago)
YUK, ECK, BLA, PA-TOO-IE. I'm glad mc fucking donalds don't own chipotle.
Queenofweaves (1 year ago)
Wow I hear no idea the guy who started the company was from the bay area. I was born and raises in the Bayarea. And i love a mission street burrito. I live 2 hours from SF but whenever I visit that is one of the first places I stop at. There is a little hole in the wall burrito shop right next to the bart station on mission. That is my favorite spot. His burritos are very reminiscent of a mission street burrito.
BigBenMK (1 day ago)
Queenofweaves very cool u lived in the bay me too 408 4 life
Cheyenne Higgins (2 days ago)
Queenofweaves I work at a store in the Bay Area and I had no idea either! Apparently Steve’s parents frequent my store as well, as we are one of the highest profiting stores in Northern California. It’s great to see locals strive to be the best as possible :)
Scott Wilkins (2 years ago)
Chipotle never impressed me with taste of their foods.  Quite bland and well, meh...  There's another growing chain making similar style food called Freebirds that I think uses a lot better ingredients and the staff always seems to be much more friendly.  There's a culture thing there I think.  Anyway, find one and you'll see the difference.
Slappy (2 years ago)
Chipotle is just Taco Bell for hipsters. It's overpriced, not very good, and the ones I've seen are dirty, which must be why hipsters love it.
hey its me (10 months ago)
idk where you live, but the ones in my area are very clean, very good food, and you get good amount of food for the price, and it isnt processed shitty food like taco bell, the food is healthy,
Alvi Ahmed (2 years ago)
this needs to be a whole series!! awesome video,bloomberg needs more of these videos
Ryan Matlock (2 years ago)
till everyone got sick!
Ryan Matlock (2 years ago)
the chipotles in pittsburgh are like taco bells, kids and crappy people working there that dont care
Classical Penguin (1 year ago)
Ryan Matlock chipotle in a town in Ohio called Bedford. Might be the best chipotle I've ever been to. They put lots of stuff on the burritos, and had really nice employees. Even thud one guy that flipped the lids onto the burrito bowls. He was really fun to watch.
Amir Kazemi (2 years ago)
Labamba was the original Chipotle. It was invented by the Aguas brothers from chicago. Their first location was in Champaign Illinois. It became a huge sensation there. The Pepsi cola Rep noticed this & created a business plan, which he shopped to McDonalds HQ, in Chicago. That is how a made to order burrito giant was born. "Burritos as big as your head!"
Moonsabie (2 years ago)
imagine how much money someone made if they created the outbreak and knew the stock would dump it's not hard
Moonsabie (2 years ago)
I would be very sure that that outbreak happened intentionally the fast food infrastructure should have managed expansion so I would say someone did not like getting squeezed s airbnb has been the victim of paid harassment horror stories repeatedly sense it's rise as was eBay and PayPal these are facilitated chaos entities to discourage investment growth it's to easy to get away with and super inexpensive to payoff bad behavior
mookixox (2 years ago)
Shit-potle Grill, yummy E-coli in every bite :)
N R (2 years ago)
Chick in the blue entering the restaurant had a nice ass
Anandhu (2 days ago)
Sad
cool_dude_98 98 (4 days ago)
I'd let her sit on my face
SwaggerOnHundred (2 years ago)
please get back the GMO corn
o01q2w3e (2 years ago)
can most people borrow $75k from their parents? glad it worked out for him
o01q2w3e (2 years ago)
+NoToleranceForIgnorance what about you? can you go to your parents and request a large amount of money like that or can your child come to you with this request? furthermore can you raise $1.3M from your rich friends? im only asking because im gathering some statistical data
pretendcampus (2 years ago)
+o01q2w3e Most People in the Middle Class I assume.
bohnstube (2 years ago)
I wouldn't eat at any of this chain's places even if you put a gun to my head and threatened to pull the trigger. Obviously a damage control puff piece based on absolutely what...maybe *a month* without yet another sickening outbreak of disease and evidence of food supply chains that are obviously beyond this management's ability to monitor for cleanliness? If this piece was to be done at all, it should trumpet years of not making anyone sick, not just 4 weeks or so, or that "We were THE BEST!!!... In 1993!!!!".
Mr Explorer (2 years ago)
I need to try this place out.
Mr Explorer (2 years ago)
+bes loeq I guess I'll just go for the more bang for my buck stuff and see if its good first. Thanks.
ninuxy (2 years ago)
At least there is a slight attempt by this company to be more ethical, unlike Trumpesque [sic] style corporate fucks who try to fist fuck all the gullible consumers.
Peter Kolodziej (2 years ago)
This was a great video of a company's history condensed into 3 minutes. Do this with more companies please.
George Hennon (3 days ago)
I really hope he does Popeyes Chicken, or Jiffy Lube
leepakim (2 years ago)
+Peter Kolodziej had the same thought. Good for foreigners or people who dont live in the US
Peter Kolodziej (2 years ago)
+kel5944 That sounds equally interesting
kel5944 (2 years ago)
+Peter Kolodziej good idea, but not just companies, any interesting organization.
EyeAmSoul (2 years ago)
I used to live in SF and one of the things I do miss are the Big Burritos.
EyeAmSoul (2 years ago)
+Mr Hakido lol
Mr Explorer (2 years ago)
+EyeAmSoul LoL That's what she/he said.

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