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Cannes 2013: Judy John on DDB's Lion-winning work for Cialis

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Leo Burnett's Judy John explains how she helped put DDB's "Mustang" and "Curfew" spots for Lilly Canada's Cialis into context for the Film jury at Cannes.
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Text Comments (1)
Andy Petersen (4 years ago)
Really? She comments on it being "hard" and fitting into a "tight box" when discussing the Cialis campaign. I think she is in voilation of the code: can't talk about the product AND product benefits!

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