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The Tech That Could Fix One of Wind Power's Biggest Problems

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Hello World’s Ashlee Vance paid a recent visit to Iceland’s capital city of Reykjavik to see the next part of the green energy story. He found a start-up called Icewind that is building a new type of funky wind turbine designed to perform well in low-wind conditions but also to slow itself down in high-winds, preventing it from catching on fire or ripping apart. Watch the full episode of 'Hello World: Iceland': https://www.youtube.com/watch?v=n8ZRTJQAcjU Like this video? Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg?sub_confirmation=1 And subscribe to Bloomberg Politics for the latest political news: http://www.youtube.com/BloombergPolitics?sub_confirmation=1 Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data, features, profiles and more: http://www.bloomberg.com Connect with us on... Twitter: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/ Bloomberg Television brings you coverage of the biggest business stories and exclusive interviews with newsmakers, 24 hours a day: http://www.bloomberg.com/live Connect with us on... Twitter: https://twitter.com/bloombergtv Facebook: https://www.facebook.com/BloombergTelevision Instagram: https://www.instagram.com/bloombergtv
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Text Comments (2053)
Gordon Adams (1 day ago)
I saw this tech about 20 years ago. So why isn't it catching on?
Priscilla Ross-Fox (7 days ago)
I would like to see them bird friendly
Aaron Stone (9 days ago)
It looks like a device for bitch slapping birds.
chadkincham (12 days ago)
Wind turbines currently in use are serious noise polluters, people can't stand to live near one. And they are infamous bird killers. There are people who's lives are ruined when those wind turbines are built near their homes, from the horrible noise, and they can't sell their homes and move: no one will buy them, because of the noise.
Fran Tackle (12 days ago)
Magnetic propulsion is the future of all our energy needs when used in the correct manner wtfu movement
wazza33racer (24 days ago)
In most locations........the wind does not blow 70% of the time............how have they solved that?? Wind power horse hockey.......
Beau Beaubien (25 days ago)
In Iowa I have seen Wind Turbines that were built in the 80s/90s and are still producing power
TheBigMclargehuge (25 days ago)
Wind Power's biggest problem is sustainability. Waste of money, waste of time, bad for the environment. Nuclear is key.
G Finlay (26 days ago)
Imagine if they added a few of these to all the pylons throughout the UK.
Bruno Leonardo (26 days ago)
Now in 06/2018 this project still is a project, is so "revolluctionary" but is not working, is not ready so far.
Amanda Anderson (26 days ago)
This would be great here in the Mojave desert. Even in low wind conditions it's still wind!! This would definitely give the energy company a run for it's money. I would love to have one in my backyard and get off the grid.
ComocosonoEWL (26 days ago)
You have to be pretty stupid to think "most people don't even know what it is. They think it is a sculpture or something..." Fucking idiot. That or people in Iceland are retarded. I am going to go with the "former nuclear engineer" that now makes turbines out of a small shop. Probably why he is a former nuclear engineer. lmfao
David Smith (27 days ago)
Where was Thor's hammer?
Erick G (28 days ago)
Been waiting for these guys for 2 years and they haven't come up with the turbines... Maybe they went bankrupt or something!
Rocknrolladube (29 days ago)
They should just put gears on the conventional turbines so that there is more resistance in faster wind. That the gears would just generate more power, while slowing down the turbine. A gliding transition like some Mitsubishis have.
Litecoin Lucky (1 month ago)
Who else is waiting for thunderf00t to debunk.. ;P
Marian Standen (1 month ago)
So cool, these should definitely go Global
Mikhail Alexandrovich (1 month ago)
Yeah, it's called a nuclear reactor. And instead of replying to this, type up a resume and get a job you dirty hippie
Za Ha (1 month ago)
What's the Coast of a Miniature Wind/Solar power Engine?
Chuck J (1 month ago)
NREL National Renewable Energy Labs (US) stopped all testing on VAWTs because of inefficiency, unreliability and high cost of maintenance. I live close to an NREL test site near Boulder, CO. There are many standard 3 blade designs that undergo testing. As a hobby, I did a lot of research into renewable energy, especially wind turbines. Despite looking cool, I discovered that the VAWTs were essentially worthless.
Rafaela Mora (1 month ago)
I want to know how much?
renragged (1 month ago)
I've created a solar powered wind turbine. It totally kicks ass!
bigwhitehound (1 month ago)
So how fast after learning about this tech, did the U.S. and other oil/coal kings try to ban it? Oh sorry... require a "study" to test it.
Tortuga (1 month ago)
Very little information provided.
Marek Špot (1 month ago)
Thor and Sea Thor? It´s just logical these two mythical heroes have godly powers :)
Michael Crumpton (1 month ago)
It is not even close to being a new idea. Google Savonius turbine. The Savonius wind turbine was invented by the Finnish engineer Sigurd Johannes Savonius in 1922. The Savonious gets less efficient the higher the wind speed goes. It is fine for low speed things like water pumping or low power needs, but is very low efficiency compared to conventional turbines. The fact that it starts spinning in low wind is useless, because there is nearly no usable power in low wind speeds. The power available in wind goes up as the cube of the windspeed, so doubling the windspeed gives you 8 times as much power. 7.5 minutes of 8mph wind is worth 1 hour of 4mph wind is worth 8 hours of 2mph. BTW this is not even close to windpower's biggest problem, storing electricity for when you need it is.
Score Fuxxon (1 month ago)
The problem with this tech is that it can't be built GRANDE without also having a netted cage around it which must be as big as the wheel itself if it's to be mounted anywhere near where people or animals live. In its current design, it's a so called "Bird-eater/exterminator". . ;) We have the same problem with the "S"-shaped vertical windmill. Excellent tech, but Seriously Dangerous to everyone around it. Many little kids fingers have been eaten by that one. ;)
wizbangIWD (1 month ago)
You know how they keep saying that eagles get killed by the big windmills ? ( I think it just opponents of windmills that are saying it ) it would take a very stupid bird to kill itself on one of these type. in fact I don't think anyone would believe it if they said these were killing anything. well I don't know about you, but I definitely want one of these bad boys at my house, in fact I want a dozen ! :D
Seal Clubber (1 month ago)
Haha, he looks at the company president and says, you’re idea is 100s of years old
Stu Redman (1 month ago)
I would be curious to know how many ft pounds of torque it can deliver at various wind speeds to drive a generator of a certain wattage.
lohphat (1 month ago)
Traditional bladed fans fail because the feathering gears malfunction. It's simple to twist the blades so they're not catching the wind and stop in high winds.
granskare (1 month ago)
this was old tech, I have seen this but I think BRIBERY was the feature why we did have have this type.
Bruce David (1 month ago)
Hold it a second, your name is Ashlee?
Assimilate71 (1 month ago)
If they asked, I would pass on my design for a control system that allows the turbine to continue to work through any wind velocity.
R N (1 month ago)
Thor. And SEA thor
yfelwulf (1 month ago)
And most of the time it will sit doing nothing like all wind turbines
Jake Spur (1 month ago)
Coal miners lives and livelihoods could be saved if the USA, rather the United Soviet Alliance, admits climate change is real and actually does something to improve the lives of coal miners. Wait for the impeachment and subsequent jail sentence of the orange habitual liar in the extremely white White House
Rijay Kapoor (1 month ago)
This is a great invention. Why not try this in tropical regions like Suriname
Charles Nelson (1 month ago)
Always worth pointing out that CO2 comprises just 1/25th part of ONE percent of the Earth's atmosphere...and that the dominant 'greenhouse gas' water vapour at around FOUR percent is in limitless supply. Eeeeek!
Charles Nelson (1 month ago)
Won't solve any problems. Bearing failure caused by lateral stresses caused by 'wind'...that's why.
Himanshu Aundhe (1 month ago)
Why not use governors for the regular wind turbines to combat high speeds?
Ian Meredith (1 month ago)
Aaagh! Wind turbines are not wind"Mills"! No flour is ground by a wind turbine.
SeaJayBelfast (1 month ago)
Wasn't this first designed by a Dutch company linked to TU DELFT?
creativmindplay (1 month ago)
This is so cool!
Dragzilla 66 (1 month ago)
Let's get these in Puerto Rico man.
NoTownSolace (1 month ago)
The american people would just vandalize these things
grfta Nitro (1 month ago)
A small elon musk
Marius Hagelskjaer (1 month ago)
Wind energy is pretty useless in Iceland though, they can just use thermal powerpowerplants
speidi1 (1 month ago)
I was stationed in Iceland in the early 80s. Nice country; people are oddballs. The wind blows like hell up there.
sdfkjllshadflhadfshl (1 month ago)
I assumed this would be about birds.
Eagle 367 (1 month ago)
But do they kill birds?
august (1 month ago)
If these type of wind turbines were the cutting edge on making power, then why are all the wind electric mills have 3 gigantic blades all over the world ?
Kevin Montrond (1 month ago)
Because most of the world has enough wind for the giant windmills to work. However some parts of the world don't have high wind speed. This is meant to be used in those areas.
Fred Derf (1 month ago)
Great, now how big do they hav to be to generate grid levels of power? Look at the bus stop, two big units to power a wifi hotspot and phone charger? How friggin' big would they have to be to power a whole home? Or a neighbourhood?
W. C. Orielly (1 month ago)
I want several for my back yard...
Alan M (1 month ago)
Why are they using wind power there in Iceland when they have all the geothermal they could ever need?
Shannon Gibson (1 month ago)
You need to make some changes. Check Avasva Solutions if you want to make it right.
Prakhar Sharma (1 month ago)
Guy's name is Thor and uses wind to generate electricity, sounds familiar
Cody Williams (1 month ago)
Steel and not carbon fiber? seems odd.
AzFree Az (1 month ago)
Utter bullshite the turbines are powered by the solar panel, its all crap.
Andy Knolls (1 month ago)
Iceland has the type of environment (very windy all the time) that is conducive to wind turbines, otherwise it is a waste.
Crusty Cobs (1 month ago)
That is a functional and low-cost design, wonderful
myphonyaccount (1 month ago)
If this was in California, the comments would be filled with insane conservative hatred for wind power.
Mike Ash (1 month ago)
The design looks like it might be a less bird dicing one.....I hope....keep up the innovation, testing, and pride in your work.
august (1 month ago)
I understand that wind mills kill lots of birds but nowhere near the amount that cats do, right ? I'm asking.
Roy Gould (1 month ago)
I want to see solar panels all over that tower too.
Pfsif (1 month ago)
I wanna change my name to Thor :)
Borkaman87 (1 month ago)
Rocks too are cheap, can endure hard weather and rarely overspin. What's the damn efficiency on these things? Poor reporting, immoral actually- money wasted on spinning bullshit are money not spent on actual energy solutions
bourbonfan1 (1 month ago)
suck it up, and blow it out! I'll be here ,'when you come back.
David L (1 month ago)
The fan shaped turbines are inferior- this design looks much better- like it adapts to nature
uruiamnot (1 month ago)
Nice cell phone charger for $10,000!! Maybe with all of that excess energy, I could run a can opener and an alarm clock!
Corey Mcniel (1 month ago)
very accurate plans for something like that I found on Avasva
Shantell Amend (1 month ago)
I bought instruction from Avasva and I build it very very cheap.
Sorin Petre (1 month ago)
Practic-compact-small space
Sorin Petre (1 month ago)
Cool and robust design :)))
Robin Thomas (1 month ago)
I LOVE THEM Hope to see them in N.America.
Vincent Quayle (1 month ago)
nasty looking welds. get some ventilation.
Animus Miles-Militis (1 month ago)
It is just such a shame that traditional fossil fuel energy companies prevent such technology from truly making an effect. Greed ... what ya gunna do huh.
Animus Miles-Militis (1 month ago)
It is possible. Energy generation is currently centralised. If every household has one of these as standard then energy would become like the internet. The internet is a composite of millions of servers linked around the world. You just do the same for devices that are installed on individual properties. The problem is that energy companies are so well established and monopolise the energy market. Also there is no way to monetise energy if all everyone needs to do is make a one off purchase every 10 or so years. It is nothing to do with anything else other than economics and energy companies maintaining their billions of dollars in profits.
august (1 month ago)
Nothing will ever replace the power of fire !!
tomaf (1 month ago)
The purple ones on top the bus-stop have those sharp points om top of them. They should cut those points off to reduce the chance of hurting birds.
tomaf (1 month ago)
It could become thousands of birds per year if those things are put all over the world. How'd u like it if you were standing there waiting for your bus, drinking your triple latte mocha cappuccino when a pigeon head flies into your cup?
august (1 month ago)
Yes, yes, yes, lets worry about the 2 birds a year ! lol
GG (1 month ago)
tomaf (1 month ago)
He said that Iceland is ice-olated. LOL
Shanta Hsieh (1 month ago)
I think you can make it with Avasva solutions.
jcllings (1 month ago)
Are you guys going to Puerto Rico?
Sponge850 Bobette (1 month ago)
Wow an other step made by small entreprises, young people with a vision. I used to be one, but now an old funny daddy.
yarpos (1 month ago)
2 years have gone by, so did it fix the problem?
doktorbimmer (1 month ago)
I thought this company was exposed as a scam a while back
Roland Lawrence (1 month ago)
wow only 2 turbines needed for a wifi hotspots AND advertising at a bus stop? incredible. they must be at least 10mw each!
Jay Romeo (1 month ago)
2 Thors!! You know you gonna get plenty of energy! On a serious note I am curious how this form of wind turbine is doing?
D.Phillips Racing (1 month ago)
Send me one to test in the southwest.
Leonard McCreary (1 month ago)
It’ll kill fewer bald eagles!
august (1 month ago)
Lol, yeah, let's worry about a few sparrows.
Andy Dibling (2 months ago)
For small-scale power under 1 kW...the turbine on fire was a megawatt class. In other words 1-3 thousand times the capacity. also, the footage on the Enercon Turbine was speeded up those blades spin at under 20 rpm. Great for an eye-catching small-scale local power not large generation. Also in Iceland, there is a surplus of energy from geothermal sources no need for wind or sun. Been in wind and renewables a while now we keep reinventing the same wheel
Terry Lopez (2 months ago)
Mike Barnard (2 months ago)
This is a crappy Savonius turbine, the least efficient form of wind generator. It's not a solution, it's a multiply tried failure except for the most trivial of power needs. It's been around for thousands of years in one form or another. There is nothing innovative about it.
siyih (2 months ago)
To Bloomberg: The manufacturing process seems simple so how does Icewind compete against e.g. a Chinese manufacturer, especially if it is based in Reykjavik (one of the most expensive places in the world)? Patents? Aerodynamics know-how?
동동동 (2 months ago)
Nuclear is the answer. Renewables are a diversion fantasy
Anonymous Anonymous (2 months ago)
Windpower at least binds power that is already bound within the atmosphere. That's a step in the right direction compared to solar.
Vk Karlsson (2 months ago)
What has happen to this genius invention? Is it on the market or coming soon?
doktorbimmer (1 month ago)
vaporware scam
LOU ALEX (2 months ago)
u help create but china copy all of them
epSos.de (2 months ago)
The world is better with such *wonderful inventions !* I hope they build up a very nice supplier chain for this wind turbine. Scale up production and sales.
Tyg Rahof (2 months ago)
Aaanndd....two years later nothing has happened.
Jonathan C. (2 months ago)
Why is US always the last to get cool things like this? Why is the US 20 years behind in every technology that does not contaminate the world nor burn something to make someone rich?
acmedata (2 months ago)
This could solve the problem of the numerous bird kills by horizontal axis wind turbines.

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