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How To Get Promoted To Creative Director - Career Advice for Graphic Designers and Creative Pros

382 ratings | 8853 views
Every designer and creative professional wants to be challenged in their career enabling them to gain recognition and make more money. In this video I list the best things to do to put you on the path of getting promoted to creative director in your agency or corporate design job. I also give you some watch-outs of things NOT to do, so you won’t have any setbacks in your road to design success and fame. —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals, small business owners, marketers, consultants and anyone who’s interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, brand strategy, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— VISIT MY WEBSITE: http://www.philipvandusen.com MY NEWSLETTER: BRAND•MUSE http://bit.ly/2e35adD FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
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Text Comments (55)
Michael Barrett (24 days ago)
Great chat Phil but 8.2K views in over a year? Explain please
Philip VanDusen (24 days ago)
Mike, It's a niche topic - I have videos with 100,000+ views (one with 1M) and some with just hundreds - it doesnt matter to me. I'm just contributing my knowledge to those who can benefit. Hey, do me a favor - post a link to a couple of my vids on social media - I need your help! Thx bro.
Starbringer I (2 months ago)
Hi Philip, I'm having trouble picking a major at an Art/Design school. I want to learn design but I also want to work as a creative director on video games. I'm curious, would a Graphic Design degree be sufficient to be considered for something for that kind of job? Or would I need a major more focused on Entertainment Design, Animation, Illustration, etc.?
Philip VanDusen (2 months ago)
Star, Definitely focus on Entertainment Design, Animation and Illustration. And also take some business/marketing classes.
jarmelo2006 (2 months ago)
I am a horrible introvert.... I find it so difficult to talk to people I don't know.... I believe this has hurt me.
Philip VanDusen (2 months ago)
Just have a goal to get 1% better every day. Small bite-sized improvements. After a year, you're 365% better! Just make one move - one try - to improving every day. It gets better - and easier.
piddy Boottawong (4 months ago)
You, GaryVee and Chris Do are my YouTube Idols
Philip VanDusen (4 months ago)
Thanks Pitt! This puts me in very good company!
BADKITTY LITTERBOX (4 months ago)
I am amazed that this has only 5K + views Your content is great!!!!!!
Philip VanDusen (4 months ago)
Badcat- thanks so much - you're tops!
BADKITTY LITTERBOX (4 months ago)
I did share it...hopefully my little following gives a little push to the channel
Philip VanDusen (4 months ago)
BadKitty, Thanks - help me out and share a video of mine on social - maybe this one! I need the publicity!
jill yan (6 months ago)
Do you think a degree is important to a design firm? I didn't get to finish my degree in multimedia arts, and other than a very impressive portfolio, what else can people like me do to succeed in this industry?
Philip VanDusen (6 months ago)
Jill, I hate to say it, but a degree helps. But your portfolio of actual work is even more important. I have a video on how to leverage LinkedIn coming out in a few weeks- LOTS of great ideas in that - be sure to watch it.
Heart Key (6 months ago)
i love you! thanks so much!
Heart Key (6 months ago)
Sure Philip, good content is always of interest between the colleagues
Philip VanDusen (6 months ago)
Heart Key, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
Sid Diaz (8 months ago)
Thank you! This really helps me a lot 😀
Philip VanDusen (8 months ago)
Sid, Happy to help! Good luck in your design journey.
David (8 months ago)
come in early and stay late is a very old way of working. Slowly its been fazing out in bigger company like google and netflix
Philip VanDusen (8 months ago)
David, It may be the old way, but as much as everyone likes to say it's changing, it's not. Yes, there is more flexibility, more ability to craft your own hours. But I know people at Adobe, Apple, Google, Ebay, Paypal etc - they work harder than anyone. And the advertising industry is even worse. Demands for productivity from every full-time employee goes up every year. But you are free to approach your work how ever you want. I am just speaking from my personal experience as a VP of Design on the client side and Executive Creative Director at global agencies.
krme1974 (8 months ago)
that is exactly what is wrong with creative business ...
Philip VanDusen (8 months ago)
Elaborate pls.
krme1974 (8 months ago)
so sad.in order to get respected you have to become the oposite of yourself just because the corporate bitches love slavery.
Philip VanDusen (8 months ago)
You are right in a big way. But as a service I try to let people know what they are in for if they choose to go that route. I've been a creative exec for 20+ years and have met and mentored so many talented people who want to be a CD - but when they get there come to a rude realization when they find out what it it really entails. I don't say it's right, but it is what it is.
Willymaze (8 months ago)
Insightful video as always! What happens when your company doesn't want to see your potential or they're blind sighted because they all come from a marketing background and don't understand design very well?
Willymaze (8 months ago)
Thank you for the advice. It's better to stop and look somewhere else.
Philip VanDusen (8 months ago)
Willy, then you start shopping your portfolio around and move on. You can advocate for design and make headway - but sometimes you can also be beating your head against the wall for no reason.
Geena Matuson (8 months ago)
Great video. Great background jazz.
Geena Matuson (8 months ago)
You're very welcome, no problem! Yeah, something to think about! :D
Philip VanDusen (8 months ago)
Thanks for the thoughtful critique! I REALLY appreciate it. That's interesting you felt more relaxed wit the music...hmmm.
Geena Matuson (8 months ago)
Oh wow, people didn't like it? I loved it, and I love jazz, haha. At first I though my iTunes was on in the background; it's very unobtrusive, and it didn't interfere with your speaking. Clearly it didn't disturb my concentration - if anything, I felt more relaxed and, when I finally noticed the music, I realized why! It's definitely different from your intro/outro music, so maybe that's why it threw people off? I just started watching your videos yesterday - I guess I picked a good one to start with ;) Also, great advice, great recording quality, and you lay things out very succinctly, thank you!
Philip VanDusen (8 months ago)
Geena, I think this is the only video where I used background music. Do you like that? Most folks don't it seems...
Pranay Tony (10 months ago)
I really watched this video so happily, as if am getting listening these tips directly from you to me in personal! This is the BEST teaching so far that I came across, Hope everyone even me get a mentor teacher like you everywhere at academics n working companies like studios! You are a true person of inspiration to us sir! I am feeling fortunate that I came across your channel while working as a graphic designer n want to increase my leadership qualities! Thank You for making this work to us sir!
Pranay Tony (10 months ago)
Philip VanDusen Thank You Sir! It's really my pleasure talking to you!
Philip VanDusen (10 months ago)
You're awesome Pranay. Thanks so much my friend!
Pranay Tony (10 months ago)
Philip VanDusen Actually the very first video I saw of yours is graphic design top resources n trends, I felt very satisfied about your content n the way you guide here, I liked subscribed shared the content to my designer friends, they said me that "you provided me the way to a cool mentor!" I felt same when I watched this n shared to them! All I can say here is Please provide us your Talent, Skill, Age of Thinking, Experience, Humanity to us! Thank you sir!
Philip VanDusen (10 months ago)
Pranay! Thank you so much for your kind comment. It is comments like this that keep me going. It takes a lot of time and energy to produce the kind of content I do and I am so happy that you are enjoying it - as well as getting some useful guidance from it. I do hope you find a teacher, mentor or manager in your career that will help you advance in your creative career. Do me a favor: Please share a video or two with your friends or co-workers. I am actively trying to build my audience and subscribers and your help would be REALLY appreciated! Keep watching!
Chris Peter (11 months ago)
Thanks for this video. I was getting a little discouraged working so much beyond normal hours, but it's nice to know that that's what it takes and I'm on the right track. Several great tips here that I will start implementing and I'll be patient. I've been trying to move up as a Producer and of course looking to get paid a little better. "Do the job you want first, then get promoted".
Chris Peter (7 months ago)
Just wanted to pass along the good news, I got a promotion to a full Producer! Thanks for the videos and words of encouragement. Definitely helps folks, like myself, in the creative industry keep moving forward.
Philip VanDusen (11 months ago)
Chris, Long hours are a sad aspect of the creative industry - and it is all too common. But that's what it takes. It's like if you want to be a doctor- your gotta take the long hours with the territory. Remember though- if the money doesn't eventually follow, move on. There is a company out there that will value you at your worth. Go for it! Good luck.
Abhishek Chatterjee (1 year ago)
First video Ive ever watched in my entire life with Youtube which does not have a single dislike. Speaks volumes about your content. Great stuff.
Philip VanDusen (1 year ago)
Yeah, they are "real" dislikes I'm afraid. Sometimes I (and everyone else) gets a crappy comment or two to go along with it. Some people just have a bug up their bum and can do nothing but complain. Which is really a shame seeing how YT people are taking real risks, putting in very hard work and putting up valuable content for freakin' free - and some people can only b*tch about it. It's sad. Some people are just takers and will never be makers. - I appreciate your support my friend.
Abhishek Chatterjee (1 year ago)
Philip you are welcome. I had to mention the dislike aspect specifically because many a times Ive seen great content get plenty of dislikes and made me wonder if it was a deliberate algorithm pattern to balance out the likes and dislikes or are people really idiotic enough or am I dumb enough to not understand the reason behind the dislikes. So when I saw this video and after I felt the same feeling about your content I wanted to check how many dislikes I would get to see, and that's when I got pleasantly surprised for the very first time. So thought of mentioning it.
Philip VanDusen (1 year ago)
Abhishek, Thanks so much. That's funny you should mention dislikes. After receiving some dislikes on another of my videos (but only a few!) I decided to check out some of the other people in the branding space who I really admire and see if they got dislikes too. They do, and in a higher percentage than me in general - so it made me feel better. Ya got to ignore the haters, but it's hard to do none-the-less.
Jay (1 year ago)
We are definitely an emotional bunch. I once had a falling out with a newly promoted Director of Marketing. So much so that HR finally got involved. I was so insulted by this persons arrogance and treatment of me, that I made a huge mistake of calling out that he was ineffectual and didnt know anything. I did this in front of him, our vp an the hr rep. I was fired within a week.
Philip VanDusen (1 year ago)
Thanks man! I do my best to cover some really meaty subjects and boil them down to the essence. I'm always open to suggestions, so if you have any ideas or questions, let me know. I have 2 viewer requested videos coming out in the next month - and I always give the requester a shout-out in the vid!
Jay (1 year ago)
Yes it was definitely a learning experience. I've gone on to bigger and better things since then. I love the channel. You are a wealth of information in digestible snippets of time! Keep it up.
Philip VanDusen (1 year ago)
Whoa. That's intense. I hope you landed someplace better with a better manager. I believe things happen for a reason - good or bad - they lead to new places and new opportunities. Thanks for sharing your story! - and thanks for watching sh3llz2!
Shadab Khan (1 year ago)
Please show us the perspective of being an creative designer entrepreneur and to start your own creative art agency. I will be really thankful...
Philip VanDusen (1 year ago)
Shadab, I recently did a video on Networking you should watch if you haven't already. There are a bunch of good ideas in it. https://youtu.be/mNyf4UeUfwU But I'll also try to address how I get clients in a video very soon. Great suggestion!
Shadab Khan (1 year ago)
Philip VanDusen One of the most challenging part is for me to get client's for my agency. Can you explain me how to market your self and make your own brand shine that would be really helpful for me and many of your followers. :) Thanks for helping.
Philip VanDusen (1 year ago)
Shadab, That's a great idea, it's a very complex subject that would take a whole series of videos I think, but I might just take that on - I appreciate the suggestion! Is there any one specific part of starting an agency that you are curious about that I might be able to help with?
Shadab Khan (1 year ago)
Thank for helping! You explain really well.
Philip VanDusen (1 year ago)
Hey Shadab Khan! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!

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