Every designer and creative professional wants to be challenged in their career enabling them to gain recognition and make more money. In this video I list the best things to do to put you on the path of getting promoted to creative director in your agency or corporate design job. I also give you some watch-outs of things NOT to do, so you won’t have any setbacks in your road to design success and fame.
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals, small business owners, marketers, consultants and anyone who’s interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, brand strategy, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz
On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
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On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
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Mike, It's a niche topic - I have videos with 100,000+ views (one with 1M) and some with just hundreds - it doesnt matter to me. I'm just contributing my knowledge to those who can benefit. Hey, do me a favor - post a link to a couple of my vids on social media - I need your help! Thx bro.
Hi Philip, I'm having trouble picking a major at an Art/Design school. I want to learn design but I also want to work as a creative director on video games. I'm curious, would a Graphic Design degree be sufficient to be considered for something for that kind of job? Or would I need a major more focused on Entertainment Design, Animation, Illustration, etc.?
Do you think a degree is important to a design firm? I didn't get to finish my degree in multimedia arts, and other than a very impressive portfolio, what else can people like me do to succeed in this industry?
Jill, I hate to say it, but a degree helps. But your portfolio of actual work is even more important. I have a video on how to leverage LinkedIn coming out in a few weeks- LOTS of great ideas in that - be sure to watch it.
David, It may be the old way, but as much as everyone likes to say it's changing, it's not. Yes, there is more flexibility, more ability to craft your own hours. But I know people at Adobe, Apple, Google, Ebay, Paypal etc - they work harder than anyone. And the advertising industry is even worse. Demands for productivity from every full-time employee goes up every year. But you are free to approach your work how ever you want. I am just speaking from my personal experience as a VP of Design on the client side and Executive Creative Director at global agencies.
You are right in a big way. But as a service I try to let people know what they are in for if they choose to go that route. I've been a creative exec for 20+ years and have met and mentored so many talented people who want to be a CD - but when they get there come to a rude realization when they find out what it it really entails. I don't say it's right, but it is what it is.
Insightful video as always! What happens when your company doesn't want to see your potential or they're blind sighted because they all come from a marketing background and don't understand design very well?
Oh wow, people didn't like it? I loved it, and I love jazz, haha. At first I though my iTunes was on in the background; it's very unobtrusive, and it didn't interfere with your speaking. Clearly it didn't disturb my concentration - if anything, I felt more relaxed and, when I finally noticed the music, I realized why! It's definitely different from your intro/outro music, so maybe that's why it threw people off? I just started watching your videos yesterday - I guess I picked a good one to start with ;) Also, great advice, great recording quality, and you lay things out very succinctly, thank you!
I really watched this video so happily, as if am getting listening these tips directly from you to me in personal! This is the BEST teaching so far that I came across, Hope everyone even me get a mentor teacher like you everywhere at academics n working companies like studios!
You are a true person of inspiration to us sir! I am feeling fortunate that I came across your channel while working as a graphic designer n want to increase my leadership qualities! Thank You for making this work to us sir!
Philip VanDusen Actually the very first video I saw of yours is graphic design top resources n trends, I felt very satisfied about your content n the way you guide here, I liked subscribed shared the content to my designer friends, they said me that "you provided me the way to a cool mentor!" I felt same when I watched this n shared to them! All I can say here is Please provide us your Talent, Skill, Age of Thinking, Experience, Humanity to us! Thank you sir!
Pranay! Thank you so much for your kind comment. It is comments like this that keep me going. It takes a lot of time and energy to produce the kind of content I do and I am so happy that you are enjoying it - as well as getting some useful guidance from it. I do hope you find a teacher, mentor or manager in your career that will help you advance in your creative career. Do me a favor: Please share a video or two with your friends or co-workers. I am actively trying to build my audience and subscribers and your help would be REALLY appreciated! Keep watching!
Thanks for this video. I was getting a little discouraged working so much beyond normal hours, but it's nice to know that that's what it takes and I'm on the right track. Several great tips here that I will start implementing and I'll be patient. I've been trying to move up as a Producer and of course looking to get paid a little better. "Do the job you want first, then get promoted".
Just wanted to pass along the good news, I got a promotion to a full Producer! Thanks for the videos and words of encouragement. Definitely helps folks, like myself, in the creative industry keep moving forward.
Chris, Long hours are a sad aspect of the creative industry - and it is all too common. But that's what it takes. It's like if you want to be a doctor- your gotta take the long hours with the territory. Remember though- if the money doesn't eventually follow, move on. There is a company out there that will value you at your worth. Go for it! Good luck.
Yeah, they are "real" dislikes I'm afraid. Sometimes I (and everyone else) gets a crappy comment or two to go along with it. Some people just have a bug up their bum and can do nothing but complain. Which is really a shame seeing how YT people are taking real risks, putting in very hard work and putting up valuable content for freakin' free - and some people can only b*tch about it. It's sad. Some people are just takers and will never be makers. - I appreciate your support my friend.
Philip you are welcome. I had to mention the dislike aspect specifically because many a times Ive seen great content get plenty of dislikes and made me wonder if it was a deliberate algorithm pattern to balance out the likes and dislikes or are people really idiotic enough or am I dumb enough to not understand the reason behind the dislikes. So when I saw this video and after I felt the same feeling about your content I wanted to check how many dislikes I would get to see, and that's when I got pleasantly surprised for the very first time. So thought of mentioning it.
Abhishek, Thanks so much. That's funny you should mention dislikes. After receiving some dislikes on another of my videos (but only a few!) I decided to check out some of the other people in the branding space who I really admire and see if they got dislikes too. They do, and in a higher percentage than me in general - so it made me feel better. Ya got to ignore the haters, but it's hard to do none-the-less.
We are definitely an emotional bunch. I once had a falling out with a newly promoted Director of Marketing. So much so that HR finally got involved. I was so insulted by this persons arrogance and treatment of me, that I made a huge mistake of calling out that he was ineffectual and didnt know anything. I did this in front of him, our vp an the hr rep. I was fired within a week.
Thanks man! I do my best to cover some really meaty subjects and boil them down to the essence. I'm always open to suggestions, so if you have any ideas or questions, let me know. I have 2 viewer requested videos coming out in the next month - and I always give the requester a shout-out in the vid!
Whoa. That's intense. I hope you landed someplace better with a better manager. I believe things happen for a reason - good or bad - they lead to new places and new opportunities. Thanks for sharing your story! - and thanks for watching sh3llz2!
Shadab, I recently did a video on Networking you should watch if you haven't already. There are a bunch of good ideas in it. https://youtu.be/mNyf4UeUfwU But I'll also try to address how I get clients in a video very soon. Great suggestion!
Philip VanDusen One of the most challenging part is for me to get client's for my agency. Can you explain me how to market your self and make your own brand shine that would be really helpful for me and many of your followers. :) Thanks for helping.
Shadab, That's a great idea, it's a very complex subject that would take a whole series of videos I think, but I might just take that on - I appreciate the suggestion! Is there any one specific part of starting an agency that you are curious about that I might be able to help with?